Lady Redneck
🎤 Musician & UGC Creator
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📍 Dallas, TX
Stephanie Lee Lowry, aka Lady Redneck, is an award-winning country musician and content creator with over 1M followers, blending music, content creation, and a UGC career.
You’re one of the pioneers of musicians building a UGC career. What prompted you to start creating UGC?
It was actually brands! I had several brands reach out to me after seeing my videos and asked if they could send me free products in exchange for a video. That’s how it started… then, when I got GOOD at it, I started getting paid.
What was the initial reaction from your audience when you started creating non-musical content?
I don’t know that they loved it per se... I’ve often wondered if I made the wrong decision about combining my Lady Redneck profile with content creating. My true fans, loyal fans, are always there no matter what, and I love them dearly for that. They love everything I do and want to see more! I’ve considered doing a strictly content creator channel and keeping my music channel just for music.
How do you balance marketing yourself as a musician vs UGC creator?
I try to keep my UGC content creation to a minimum and charge a premium to share it on my channels. Often, I just make videos that businesses use in ads, on their social media, or on their website. That doesn’t affect my music channel, and I’m fine with that. I don’t advertise my UGC and dedicate more time to my music. I want my music to always be what captures minds and hearts – not just my favorite hotel or shoe at the moment.
Did your music background help you in some aspect of content creation?
Absolutely! I grew up performing music all over the Northwest in a band. When I started my solo music career in 2017, I had just had a baby and wasn’t able to tour, so I took marketing courses to learn how to get my music out there. Those marketing courses have helped me with the business side of UGC: how to write an effective hook, CTAs, and how to generate leads. I guess that may be a little different than what you’re asking… it wasn’t so much my “music background” as it was my “music business background.”
With a presence on Facebook, Instagram, TikTok, and X, how do you decide which platforms to focus on, and how do you tailor content for each?
Facebook started out as my big one and where I’d spend all my time. Then I realized Instagram was the new big thing and was helping new artists get their music out there. The same has been true on TikTok over the last few years. Each platform has its own demographic, and mine are indeed different on each. However, because my branding is so consistent, I usually am able to share the same content.
What advice would you offer to someone looking to start a career in UGC?
Don’t wait until the perfect time, or until your portfolio is perfect, or until you’ve come up with the greatest introductory email – JUST START. So many people, whether in UGC content creation or music for that matter, suffer from “Analysis Paralysis” and never get started. It’s okay to not be perfect when you start, as long as you’re getting better and growing as a creator.
Balancing music, content creation, and personal life can be challenging. What time management techniques have you found effective?
Planning. I have a calendar, and when I’m working on something, that’s my time. I adhere strictly to my calendar and to-do list. Family and God are always my priorities in life. Music comes after that – so as long as I keep my priorities straight, I think I’ll be fine.