Creating a digital product is just the start. To sell it, you'll need to make it appealing, promote it effectively, and leverage various marketing strategies. This will help you navigate the process of promoting and turning your digital product into a success.
The work only begins
Creating a digital product is the easier part. When you have it ready, the question is whether you can sell it. Marketing consists of two parts: first, you have to make your digital product look attractive and then spread the word about it as far as possible. Here are a few ideas to consider and integrate into your marketing operations.
The name
We caution against using a bombastic name, but that doesn't mean it has to be boring. Coming up with clever wordplay or using your favorite words your audience associates with you will brand your product much better than calling it THE BEST MOST TERRIFIC PERFECT PROVEN SECRET TIPS TO MAKE MONEY.
Product description
Don't make it too long, and make sure every word is there for a reason - you want to pack as much information into a limited number of words. Avoid filler words or non-essential details. Refer to specifics as much as possible - don't use abstract sentences too much. You can incorporate a bullet point list into your description. If you have problems compressing your long text, AI will be happy to help but don't use whatever it generates. You can rewrite the result to align it with your brand voice.
Branding your digital products
Put some effort into making your digital product visually appealing and giving it a premium feel. Creating professional-looking branding might seem daunting, but it's easier than you think. You need three elements: a basic image or collage, an interesting overlay, and a product name in a distinctive font. If you also have a cutout image you, perfect.
Start with a base image, ideally of yourself or something related to your product's theme. Next, create an overlay to add character to the image—this could be a mix of colors or a grunge or grain effect. You can even combine the color overlay with a texture effect. Adjust the transparency of the overlay so the base image is visible. If you have a cutout image of you with no background, add no effects to it and just place it over the base image with applied overlay. Finally, add your product name in a striking font and a color that contrasts with the rest.
You can use this visual identity to create multiple promotional images or videos you can share. For example, you can take the most interesting quotes and make them into an image or create an Instagram carousel where the content on the images will be connected.
Pre-launch
Your work marketing the digital product should start well before its release. Build anticipation and excitement among your followers by sharing sneak peeks and talking about why you decided to create it, who it is for, and what you hope to accomplish.
Link-in-bio
Purchasing your digital products has to be as straightforward as possible. Link in bio is a no-brainer - people are used to it as a go-to place to find whatever the creator offers. Your best option is to use Flowlance, which gives you a beautiful Creator Store where you can list all your digital products, lead magnets, freebies, and even 1:1 sessions and session bundles. If you sell products on other platforms, you can add those, too. Flowlance is optimized to maximize conversions, and the purchase process is as simple as it can be. You won't lose any customers tired of going through too many screens to get what they want. You can also access visitor analytics, which you can use to learn what works and what doesn't.
Squeezing promotions into your content
Your content will be the main marketing channel for your digital products. Instead of talking about the product at length, make your content mainly about valuable insights from the product and then just say where it's from and where to get it. People hate content that's pure advertising. If you become known for providing a lot of value for free, your followers will be hungry to see what you can offer them if they pay you.
Don't be too pushy when promoting your product - make the sales pitch a subtle part of your content, and feel free to add some jokes. When considering the frequency of the promotions, use a simple rule: the more long-form your content is, the more acceptable frequent promotions are. If you release four 30-second videos a week, you don't want to spend half of it talking about your new product for the next two months. If the views of your content vary a lot and you can predict how a specific piece will perform, reserve product mentions for your best content.
Promotion tour
If you're a respected authority in your field and your digital product is bigger in scope, arrange interviews with creators or podcasters who make content for your target audience where you could go and talk about the subject of your digital product. Your goal is to come and show your authority and expertise about the given subject and briefly mention the product.
Pinned content
On the other hand, don't hesitate to promote your product more thoroughly as long as it's something people can choose to read or watch voluntarily. A perfect example is pinned content, like Instagram Highlights where you post a series of stories about your product and create a permanent collection visible right below your profile description, which anyone visiting your profile can choose to explore if they're interested.
Paid ads
Creators who don't want to depend solely on their organic reach create paid ads to promote their products. To make this work, the numbers need to add up. If you spend $500 and sell $600 worth of products, it's great. What you probably haven't thought about is that these paid campaigns make sense even if they lose some money.
Let's say the creator pays $600 for the ads but only makes $500. Yes, he lost $100, but reached thousands of people who now saw his face and are aware of him. Sure, not everyone will remember him, but many will. If you're not willing to invest in your brand like this, you can still try to see whether you can break even. If you can, there's nothing to think about - keep running the ads until it stops working.
Gathering reviews
Try to get good reviews from customers about your product and put them on the product's landing page. A good strategy is to repost posts that mention your product - your audience will see these posts of others praising your work, and this will incentivize others to post good stuff about your product, hoping to get reposted, too.
Remember
👉 The product name and description should highlight value without sounding over-the-top.
👉 Strong branding involves creating professional visuals with a personal touch that resonates with your audience.
👉 Pre-launch content builds anticipation and excitement.
👉 Keep product promotion subtle within your content, focusing on value first and sales second.
👉 A link-in-bio lets your customers browse and buy your digital products in seconds.
👉 Gathering customer reviews can help build social proof, drive conversions, and incentivize others to do the same.
Homework
1️⃣ Create a product name that's memorable, aligns with your brand, and avoids overly flashy language.
2️⃣ Write a concise product description - aim for clarity and specificity so every word serves a purpose.
3️⃣ Create a professional and visually appealing product image and use this design to create promotional materials, too.
6️⃣ Integrate mentions of your product into valuable content without overwhelming your audience.
4️⃣ Build excitement by sharing sneak peeks, the story behind your product, and who it's for.
5️⃣ Set up a link-in-bio Creator Store using Flowlance and create a seamless purchasing experience by listing all your products in one place for easy access.
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